Is Coaching for Small Business Owners Worth It? What You Really Need to Know

Have you ever thought about hiring a coach for your business but not been sure if it's really worth it? You're not alone. There’s so much noise out there about coaching some of it’s magical and some, well, not so much. So in this blog, I’m giving you the real, honest truth. The good, the bad, and everything in between when it comes to coaching for your business.

Let’s get one thing straight first. I don’t like the term "small business owner". I think it encourages you to think small – and we don't do that around here, babes. Whether it’s just you or you’ve got a little team, you’re a business owner. You’re a CEO. You’re building something bold, brave and brilliant. So let’s think big while we unpack whether coaching can help.

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The Cons of Coaching (Yes, They Exist)

1. Not every coach is right for you 

Even the coaches with the best testimonials, the flashy results, or the perfect Instagram feed might not be your coach. If something feels off, trust that. Coaching is personal  you want to feel safe, supported and fired up, not icked out.

2. The obsession with money 

There’s a big chunk of the coaching world right now that only talks about income growth. “From 5K to 20K months!” – it’s everywhere. But business growth isn’t just about money. It’s about energy, clarity, time freedom, and loving what you do. If you’re making money but feel miserable, something's not right.

3. Coaching can lead to dependence 

It’s easy to become reliant on a coach for validation. While it’s great to have someone in your corner, the real goal should be building your own confidence and decision-making muscle. Your coach should be helping you strengthen that inner voice, not replacing it.

4. Coaching can be overwhelming 

Ever left a coaching session feeling more confused than clear? It happens. Especially if your coach floods you with ideas and excitement but doesn’t help you break it down. That’s why having structure, support and clear next steps is so important.

The Impact of Coaching on Small Businesses: Why It Remains a Top Investment

1. A coach helps you zoom out 

When you’re deep in your business, it’s hard to see what’s really going on. It’s like trying to read the label from inside the jar. A good coach can spot what you’re too close to see  and challenge you lovingly to do something about it.

2. They see your magic before you do 

One of the most powerful things about working with a coach is being reminded just how brilliant you are. It’s like having someone hold up a mirror to your potential and say, “Yes, you can.”

3. Accountability that actually works 

Let’s be real, self-employment can make accountability tricky. A coach gives you structure, a plan and someone checking in on you. Whether it’s daily actions or just a nudge to show up, it helps you move forward when motivation dips.

4. Confidence and clarity 

At the heart of everything I do as a self-belief and business coach is helping you become your most vivid self. That version of you that shows up fully, unapologetically, and with unshakeable belief in what you're building.

If you’re curious to try coaching but not ready to dive all-in, that’s exactly why I created The Vivid Business Club.

It’s business coaching and mindset support for just £77/month with access to me, training resources, group sessions and a whole lot of high-vibe support.

You don’t have to do it alone anymore.

So come in, meet the gang and let’s get your business growing in a way that actually feels good.

Learn more about The Vivid Business Club, a coaching & support membership for small business owners, by tapping here.

In episode 308 of the No Rest For The Vivid Business Podcast, I dive into detail about the good and the ugly side of coaching for small businesses. Tap here to get the link to listen or watch on YouTube.