How to Avoid Using Social Media to Attract Your Ideal Client, with Polly Clover | Episode 230
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Today's episode is packed with fantastic insights as we chat with Polly Clover, an SEO writer and consultant currently living in the U.S. Virgin Islands. Polly has been helping businesses improve their website content to rank higher on Google and increase their traffic for five years. Her journey from an elementary school teacher to a successful freelancer is truly inspiring.
Polly shares her perspective on the importance of setting boundaries, particularly in the realm of social media. She emphasizes that while platforms like Instagram can be beneficial, they're not the only way to grow a business. For her, stepping away from Instagram was a decision rooted in maintaining her energy and focus. Polly's approach highlights the significance of leaning into your strengths and finding what truly works for you.
In our conversation, we delve into the nuances of effective copywriting. Polly explains that the essence of good copy lies in speaking to your audience's needs and guiding them towards taking action. It's about making your message clear and simple, focusing on how your product or service benefits them rather than just talking about yourself. She also touches on the debate around pain point marketing, advocating for a balanced approach that acknowledges challenges without resorting to scare tactics.
Find Polly Here; https://www.pollycloverwrites.com/
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self-belief, coach, online business owners, imposter syndrome, doubt, fear, mindset, profit, growth, confidence, copy, copywriting, blog writing, SEO